Grovers Convenience Store

A retail brand built around everyday shopping, designed to feel bold, practical and instantly connected to groceries and daily essentials. For this identity, we created a distinctive Sub-Mark built from two mirrored G's forming the outline of a shopping basket — a direct visual link to retail and routine purchasing. The upward-pointing shape above completes the icon as the basket handle making the symbol instantly recognisable at a glance, especially within fast-paced retail environments.